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The Natural Family Co. was developed by Justin and Rachel Bernhaut in response to a desperate cry from many people looking for a natural toothpaste that they could use daily, without the novelty ingredients and without the challenge... We shared their pain, and throughout the years we have encountered many options that were simply unacceptable i.e. tasted like floor cleaner or had the consistency of snot. Some of them were colored with components, which made us feel like bathroom chimney sweeps, or that we had fallen teeth first into the mud...

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